Content Pool Consulting Services

Helping companies deliver exceptional customer experiences by leveraging your largest hidden asset – Your Content

We are now pleased to be offering the following content-focused services:

A few words from those we’ve helped:

  • “You have answers when others only have questions.”
  • “Thoroughly devoted to customer service, patiently working with us on the most minute details until our final product met our excessively high expectations.”
  • “Gave us an important view on the opportunities available with our content.“
  • “Knowledge of the content business was encyclopedic and his judgment of the potential of emerging technologies was unerring. One of the pathfinders in digital publishing,”

Content Strategy

Leverage our unique industry experience to develop a holistic roadmap that will help you move your content from where it is today, to where it needs to be to meet an ever-changing content landscape.

Services include:

  • Business Strategy Alignment
  • Business-Driven Globalization Strategy
  • Digital Asset Strategy
  • Digital Experience Strategy
  • Emerging Technology Impact Analysis
  • Go-To-Market Content Planning
  • Omnichannel Delivery Planning
  • Social Media Strategy

Content Creation

Leverage our team of award-winning content creators to develop content that is engaging, relevant, actionable, and above all provides value to you and your customers.

Content Assets:

  • Blog Posts
  • Conference Presentations
  • Promotional Comic Books
  • Podcasts
  • Technical Documentation
  • Webinars
  • Whitepapers

Editorial Services:

  • Copyediting
  • Proofreading

Content Operations

Is your content locked into different siloed functional areas of your organization? Do you waste hours copy-and-pasting content from one system to another? We can help you streamline your process, and let the knowledge locked in your content flow across the organization.

Services Include:

  • Content Audits
  • Content Ecosystem Mapping
  • Content Modelling
  • Information Architecture
  • Metadata Definition
  • Systems Topology
  • Taxonomy Rationalization

Content Training

Our training offerings can help your team get up to speed on producing the highest quality content to meet both your business needs and drive improved customer experiences.

We offer courses in:

  • Applied Storytelling for Content Creators.
  • Controlled Language
  • Customer Experience Awareness
  • Structured Authoring

Content Technology Advisory Services

Confused by the difference between a Content Management System (CMS) and a Component Management System (CCMS)? Wondering if you need a Digital Asset Management (DAM) system? Not sure how they all fit together, or which one is best for your needs? Based on 30+ years of experience we can help you navigate the complexities of the content technology market.

Services Include:

  • Content Systems Architecture
  • Implementation Program Management
  • Vendor Comparison Research

Customer (CX) Experience Reviews

Is your content engaging? Are you delivering the right information at the right time via the right channels to help your customers succeed? With our proven combination of customer journey mapping and usability reviews, we can help you deliver the best experience possible.

Services Include:

  • Customer Experience Audits
  • Customer Journey Maps
  • User Experience Reviews

We have helped clients in the following industries leverage the power of their largest hidden asset – Their content.

  • Aerospace
  • Consumer Packaged Goods
  • Defense
  • Entertainment
  • Insurance
  • Manufacturing
  • Motorsport
  • Pharmaceuticals
  • Retail
  • Software Development

For more information email: ajp@4jsgroup.com

The Content Pool is a division of 4Js Group LLC