Had a great time on the Content Wrangler talk show recently chatting about the CX Trinity with Scott Abel and Megan Gilhooly in which we covered a lot of ground around the CX Trinity of customers, content, and context.
Thanks to Sara and Bonnie for having me as a guest on their Meaningful Content Mixer podcast to talk about Customer Experience in the Real World and my recent book “ CX Trinity: Customers, Content, Context”.
You can give it a listen just by clicking HERE
I’m delighted to announce that my third book from the fine folks at XML Press will be available soon. Keep a look out for CX TRINITY: CUSTOMERS, CONTENT, CONTEXT collection of 52 essays presenting my musings and observations on the evolving customer experience.
The on-line world is full of “it’s the end of one year, and I’ll make sure next year is better and different” blog posts. And this is another one – but one that marks a real turning point for both this blog and for me professionally.
The two events being closely related.
On a professional level 2013 will see me joining Caterpillar Inc. as their Content Marketing Manager, leading the team to develop and implement an enterprise-wide Content Marketing Strategy for one of the World’s Top 100 brands. – An amazing opportunity to put into practice many of the ideas, concepts, and methodologies I’ve written and spoken about over the last few years.
The start of a new phase in my career seemed like the perfect opportunity to relaunch this website too. So its been moved over to a new platform, given a new look, and the associated Facebook and Twitter feeds rebranded to consolidate “The Content Pool” brand.
Throughout 2013 I’ll be using this blog as a place to capture notes and observations around what it takes to develop a content marketing strategy for a major corporation. So I hope you will join me on a regular basis as I continue my “adventures in content.”
Have a happy and successful New Year.
I’m looking forward to the Intelligent Content Conference in Palm Springs next week for several reasons.
And top of that list is the fact that the conference will be the location for the official launch for my latest book, THE CONTENT POOL, which in many ways is based on this blog. (Cover above.)
Today Scott Abel posted an interview with me abut the book, and the ICC12 launch, at his Content Wrangler site.
I mention in the interview that we will be publishing a special limited edition of THE CONTENT POOL for conference attendees. The ICC12 Edition will be limited to just 100 copies and will include an exclusive chapter linked to the panel on “Making a Business Case for Innovation” which I will be participating in at the conference.
If you are heading to Palm Springs next week for ICC12 I look forward to seeing you.
If you can’t make the conference the standard edition of THE CONTENT POOL is available for pre-order.
I’m not sure I could have asked for a better first full week of the New Year. No matter how I look at it 2012 looks like it’s going to be a promising, exciting, and busy year in the world of Content Strategy and Business Communications in general, and on a personal level for 4Js Group as well.
Let’s take a look at what made this week such a perfect start to the year.
As I mentioned, overall a great week – and a great start to the New Year.
Wow – I just realized I haven’t posted anything here since May. Over two months ago! – That’s too long for a blog to go unattended, but I have a good reason.
My latest book “WIKI: Grow Your Own for Fun & Profit” was officially launched at the 2010 XML Conference in Philadelphia on October 13th.
The book will also include several case studies highlighting the ways that various companies are using wikis to solve differing business and communications issues, and the resulting benefits in terms of both efficiency and customer satisfaction.
Looking for a way to increase team collaboration, manage your company’s knowledge? Do you need a way to manage projects with customers or suppliers outside your company firewall? Would you like your customers to provide feedback on the information you publish? Then a wiki might be just what you are looking for.
Perhaps you have already decided that you should use a wiki, but are not sure how to go about it. Maybe you have a wiki but would like to encourage more people to use it. Or you would just like to learn more about the practical applications for this fast growing technology.
Then this is the book for you.
My latest book “WIKI: Grow Your Own for Fun & Profit” is written, edited, proofed, designed and off at the printers.
It will officially be launched at the 2010 XML Conference in Philadelphia on October 13th. But you can NOW PRE-ORDER your copy at a discount from Barnes & Noble.com.
The book will also include several case studies highlighting the ways that various companies are using wikis to solve differing business and communications issues, and the resulting benefits in terms of both efficiency and customer satisfaction.
Looking for a way to increase team collaboration, manage your company’s knowledge? Do you need a way to manage projects with customers or suppliers outside your company firewall? Would you like your customers to provide feedback on the information you publish? Then a wiki might be just what you are looking for.
Perhaps you have already decided that you should use a wiki, but are not sure how to go about it. Maybe you have a wiki but would like to encourage more people to use it. Or you would just like to learn more about the practical applications for this fast growing technology.
Then this is the book for you.
An early reader review has already described the book as “Indispensable for people who want to get a wiki going.”
There is also a dedicated FaceBook page for the book where you can sign on to get all the latest news and happenings, as well as discuss the ideas and techniques covered.
Contracts are signed so can now announce that I will be writing another book for XML Press – “THE CONTENT POOL” will be published in 2011.
So what is “THE CONTENT POOL” about?
Every company, no matter what industry they are in, or product or service they create, do four basic things. Offer something for sale, sell it, collect the money for it and create content about what they do. Product development, Marketing, Sales and Finance are all recognized as essential to the organization and are often reflected by VP or CXO level responsibility, yet a company’s content, which contains all of its intellectual property, is often overlooked. Whether they realize it or not every company’s secondary role is that of being a publisher. This book will aim to place content creation, management and distribution on a par with other core strategic business activities.
Identifying, organizing, managing and leveraging your content properly can make you money.
The book will take a look at:
– Why every company is a publisher.
– What content do you produce now and how do you use it.
– Identifying the audience, today and in the future.
– What about the language you use – is it costing you money or even making you legally liable?
– Content development silos – gain through collaboration.
– How Consistency saves you money.
– Where are your pain points?
– Styes and Standards
– Rewrite and reuse.
– It’s about answers not the documentation.
– Your customers will add value to your content
– Technology comes last.
– Your content can be a revenue source.
– Good content wins customers
– Helpful content reduces support costs.
– Develop a Content Strategy.
The book will conclude with – The Case for having a CCO (Chief Content Officer).
The Content Pool 